Meaning and Importance of Business Communication

• Preface
• Meaning of Communication
• Communications – Definitions
• Signs of Communications
• Need of Communication
• Process of Communication
• Nature of Communication
• Importance of Communication

Communication is that complex by which we exchange our thoughts, feelings, various facts and points of view with others. A large part of the day is spent doing it. Human beings complete all social and other activities through communication. The Latin meaning of communication is to be a participant in communication, one sends a communication and another person receives it. There is one sender and one receiver, it is a dynamic process. In this the participant and the environment also change completely.

It is a communication process. Through this we exchange our thoughts, feelings and attitudes etc. This is a very important action. Without which our existence is not possible. It is used by humans and all living beings found on earth. The use of communication is a social necessity, man lives in society, lives in an organization, lives in groups and performs various activities and achieves success and failure in his work. For all this, communication is not a necessity but a necessity.

Communication which is derived from the Latin word communes which means to share or to be a participant. Therefore, information is exchanged through communication so that mutual agreement and mutual understanding arise between them.

Different scholars have defined communication in different ways:-

1. According to Keith Davis, “by means of communication one person transmits a message to another person. ‘
2. According to G. Meier, “communication is the process by which a person communicates his thoughts and ideas. Opinions pass on to others.
3. According to Louis A. Allen, “Communication is made possible by all those means, facts and actions by which one person adopts his ideology to infuse or convince another person. “
4. According to Belloch and Gilson , “It is the sharing of meaning and understanding, in which words, letters, symbols are used.”

Therefore, on the basis of the above definition, it is concluded that it is the process that takes place between two persons in which one person conveys his thoughts, feelings, Makes sense of mind, opinion, opinion etc. and also makes them exchange all these.

1. There are two routes of communication. One sends information through various actions and the other understands it. If the understanding of information is stopped, communication becomes difficult.
2. Communication is a continuous process. When communication is absent everyone can slow down or stop.
3. Communication is an objective process and the purpose of communication is fulfilled if both the sender and the receiver can understand the communication.
4. Communication is a multi-disciplinary science and various sciences are derived, understood, explained and studied and they have made it effective and important.
5. If a person shouts in a deserted place, then his voice is passed at that place, communication does not take place, but if the other person hears him, understands him, then communication takes place. At least two persons are required for communication.
6. Communication also takes place through various gestures, sounds, signs, attitudes and attitudes.

1. Communication is vital in the rapid growth of an organization. Through communication, contact can be made from one place to another and instructions can be given.
2. Today communication is needed for the expansion of science and technology.
3. Today, due to communication, various companies are able to sell their products in the market and are competing with each other.
4. The birth of labor movements in various organizations has been possible through communication. Through communication, communication is established between the labor union and the management, which is very important for the expansion of the organization.
5. Communication is needed to generate trust and participation, commitment, intimacy among employees.
6. Communication is required to fulfill social responsibility.

Communication is a continuous process in which the following are the main elements according to the definition given by various scholars:-

1. Sender
2. Receiver (Sent)
3. Message
4. Medium of Sender
5. Feedback

1. Sender: The sender initiates the communication with some purpose and the sender has the main role. Sender The sender sends the content. The sending material must be clear otherwise it creates doubts.
2. Consignee: The second part of communication is the sender who receives the message. The meaning of the message shall be the same as understood by the sender. Therefore it is necessary that the communication should be done keeping the sender in mind. The sender is the only person who hears, reads and sees the message.
3. Message: The message is transmitted to the sender in many ways like by writing by words, by sound (by speaking), by signs etc. The message needs to be clear and understandable. For a message it is necessary that its meaning is the same for both the sender and the sender.
4. Sender’s medium: To transmit the message from the sender to the sender, some medium is required such as telephone, telegram, fax, TV. , loudspeaker etc. Therefore, proper medium is also necessary to transmit the message.
5. Feedback: Feedback clarifies that there is no error of any kind in the communication. Feedback is also necessary because it shows how well the communication of the message was between the sender and the sender.

The nature of communication can be explained from the following facts:-

1. Communication is a continuous, dynamic, continuous process in which there are two parties, one sends the message and the other party receives the message.
2. It is a comprehensive, all-encompassing action which is performed by all organisations, individuals and groups.
3. It is possible to do administrative, social, political and all important work through communication and it is also possible to have managerial direction.
4. Evaluating the performance of works, getting them done and the process of improving them, etc. The cornerstone of everything is communication.

1. In the modern era, communication has an important place in business management. In the present time, its need has increased due to many reasons like large scale production, cut throat competition in business etc. Without communication, there remains doubt in the success of managerial, social work etc.
2. It plays an important role in running business activities, in making constant contact between internal and external parties.
3. Communication is important in solving various problems and topics.
4. Good communication is the basis of sound management.
5. Through communication, the manager informs his subordinate employees about various programs, planning plans, methods of their implementation, etc.
6. Communication is very important for all its expansion, editing, activities etc. to determine the area to maintain the organization.
7. It is possible to execute direction and leadership through communication. With this, a person can display his direction and leadership skills, guidance etc.
8. Various employees etc. can be motivated by communication. With this, the manager can collect information about the problems, reasons, remedies etc. of the employees.
9. They are divided into several departments to conduct business activities. To establish coordination among all these departments, communication is necessary.